Google launched not long ago a new service linked to Google Analytics, Benchmarking (Evaluation in Swedish). This means that you can compare your stats with others and then also find out if you are good or bad in relation to other pages in the same or other industries.
How do I enable benchmarking within Google Analytics?
This is easily done in a few steps.
- When you log into your Analytics account, it will pop up a yellow data sharing settings “box on the screen.
- Click the “More data sharing options” in the yellow box.
- Check Now in the second checkbox, “Anonymously with Google products and the benchmarking service”. You can also (if you want) check the first box, “With Google products only”. This means that you will share your data with other Google services such as Adwords or Adsense and then also get access to new services / products that will.
Now that you’ve done this so it may take up to two weeks before you get access to the reports. This is because your site must be categorized and your data will be combined with the existing already held by Google. However, it can go much faster, for example, it took barely two minutes when I signed up for Analytics Benchmarking. Of course, no other research about your information but it is shared completely anonymous.
Why should I do this?
The main advantage of this is that it finally found a simple way to see where you stand still against others in your industry. For example, you can now see if you have more visitors than the average for your industry. Imagine you have a site about electronics and you notice that on Mondays, it’s less crowded than usual during the week. Using Analytics Benchmarking, you can now also see if there is certainty for others in the same industry as well. If the other when there is no slowdown on Mondays so you may need to review the marketing of the home because you miss important visitors.
You can also see if you have a higher bounce rate than your competitors, it would be the case so you can immediately do something about it. It may be that the design of the page needs to be revised or that the information being repeated.
Google has released a much awaited tool. By that you can compare yourself against other sites in the same category so you can now more easily detect errors and obstacles that are on your site. Once you make it so you can also fix them either in increasing traffic and getting visitors to stay on the side. In addition to spot trends, industry-wide for long, you can also help plan your investments in marketing as you know when the market is weak or strong.