Link building strategies varies from organization to organization , infact every organization set its own goal of link building and there are lots of techniques in the market which you can adopt but the best idea is to find something unique which take less time and can give you better results .

Some guys exchange links while some guys buy links for their site but I don’t think it would help in the long run as you have to set a constant budget for your site link building strategy every year and this will cost you a lot .

The better idea is to concentrate on the niche you are working on and try to generate unique and quality content , this will finally build links to your site itself as more and more people would like your site and they will link your site and believe me this kind of link building rocks . Most popular sites in the world like google , bing and others are doing the same . They are just providing best services and in return people give them links itself . Just imagine how many link will google get daily ? , ofcourse you can’t count them . In this way you can get lots of permanent one way links which will finally contribute to your site ranking in search engine .

Sometime you need assistance of link building service when you are in hurry and want quick results in less time , and though it works very fine but for this again you  have to setup a constant budget every year to get the same results but if you will concentrate more on the content creation then I am sure one day your site will be independent and it will not need any kind of advertising budget , as it will be popular in general public and people will link to your site straight away !