what goes ito a design

Illustrative and graphical designs are intended to draw attention, and require many considerations.

What do you want to be conveyed, the expected response, who the customer is, how the colors will portray the intent, and what all of this will mean to the customer.

The design should be attractive and eye catching. It should promote ease of understanding to your target audince, and communicate clearly the information you want the potential customer to understand.

Colors and textures play an important part of the design. There are several means to produce a color scheme that makes the process fairly easy. Maybe you already have a logo, the interior of your business may facilitate a similar color scheme, or if you have a favorite picture we can make a color scheme based on it!

Today there are hundreds of companies that will sell you a design from set collections. They target the general area of business, but it will not be specific to your organization.

Once general concepts are established I produce line drawings of the concept. This process is the same for a database, business management flow, web site architecture or design, or logo.

However for web sites this is the third phase of the web site design. There are other basics that need to be completed first. The graphics design of the web site is the window dressing.

All of this helps to formulate and define ideas and makes major changes when it cost least to do so.

From the line drawings they become detailed computer drawings. I use Viso to model database and actually make the structure of the database.

If the line drawings are for graphical design I use Corel Draw and make the detailed drawings. Using this program allows me to make rapid changes to sizes, colors, layouts and then output the information into several formats. I can come back anytime later and scale the drawing, to as large as I want or as small as I want without, any change in quality. Something that can't be done in Photoshop or other bitmap programs.

I've posted these designs before I post the charts and line drawings for project management, network charts, database designs, all because these are eye appealing and are not targeted at a narrow target audience.