The bloggers do not use the same strategies of content creation. Some do not publish much because of time, others publish several articles a day. Do you think that the frequency of publication is a criterion for creating quality content ? The frequency of crawling your blog by the search engine robots will be high, certainly, but what will happen to the creation of quality content?
What is quality content? This is primarily a single text and not a copy. A text content-rich vocabulary, legible and well written. A text that covers all areas of its sector, its domain, it can be your company, a brand, your business, your passion. This is a text that interests your readers, which gives them reliable information, useful. This is a short text, long time and then, everything depends on the topic. But that’s not all …
On Thursday, June 5, 2010 on Twitter I posted a tweet on the topic of the creation of quality content. Today I propose to translate the page pointed to by this tweet. For each item I add my point of view.
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Myth: I have no time to publish articles
I scan the readers of my blog and asking them questions about their difficulties with their blog. Most people say that their first problem is they do not have the time to write on their blog. Frankly, I think it is a false problem because they use that time to create what is most important to them.
I suggest to reformulate the problem of “I do not have time to write on my blog as “I use my time to my business”. In the context of your business, blogging is a marketing tool.
A corporate blog is one of the best tools you can use to develop your online visibility because it is the vibrant center of your business on the web. The content that you create can be exploited in various ways. This content is a wealth of value to all times of the day. Your time will become a key element of your marketing plan.
I suggest you spend 30 minutes a day minimum, concentrating on your activities blog marketing.
This is not really a lot of time when you think, especially for the return you can get from regular efforts. I know that in your eyes there are other methods of social marketing to work. But keep in mind that the content you create on your blog can be syndicated and thus become a leverage effect on other platforms.
So how will you use your time? I’ll state the obvious: you must program it. That’s how I advise my clients and that is how I manage my time for blogging. Here are six tips on how you can manage your blog articles and publish them effectively.
1. Create a schedule for writing articles
The creation of a timetable for drafting will consist of two parts. The first is to choose times when you feel your creativity is much more fertile, it is usually the case when you feel inspired and productive. For me, it’s morning.
To build content that will be quickly indexed by search engines, I suggest you publish two to three times a week minimum. For example, choose to publish articles on Monday, Wednesday and Friday from 9:00 to 9:30.You will use this time for writing articles.
Need inspiration to write? Here are 13 ideas for inspiration (in English).
Once a week if possible, you will spend 15 more minutes and write a little more detailed articles. Then, two days a week, you spend 30 minutes reading other blogs in your area, please leave some comments if you have something constructive to add. You will not only improve your visibility and your exposure, but you will also increase traffic to your own blog. You’ll be seen as an active person and you will discover your blog to other bloggers and surfers.
I think that here the author sets out important points (frequency of publication, indexing articles, visibility). It advocates a methodical, practical work is essential especially for someone who starts in blogging.
2. Note the topics you treat in your articles
Note in advance the topics that you treat your blog as not to lose valuable time trying to figure out what to write every time.
Make a list of categories of blog that will interest your readers. Take a look at each of your categories and make a list of 5 to 10 cents-categories.
If you have 10 five main categories and respective subcategories, you will have a fifty blog entries at your fingertips. Moreover you can assign a style section to each subject:
- articles that offer tutorials
- items in a list “Top 10″
- articles that offer advice on a product, service, event, etc..
- Articles in the form of case study
- Articles Questions & Answers
- articles that offer an interview
Schedule each subcategory idea of a date in your calendar editor. So you have four months ofstory ideaswithout being confronted with a blank page. Of course, this method is only a guide. Nothing will prevent you from writing articles spontaneously when a news event or a hot topic of your business location.
Ya-graphic: The first thing to do when you have a blog, is knowing what should be published. Got a business? What are your products? Your services? What do you emphasize and why? The author has not explicitly make a brainstorming session, that is to say a display of all the ideas of topics that goes through your head, regardless of the order in which they will be noted. What I found though, ismethodical and structured appearance. The styles are very interesting articles, I usually suggest what the bloggers. Sometimes I make tutorials, articles “Top 10″ studies / surveys and interviews.On Ya-graphic I also propose a lexicon, you may also add to the list.
3. Create your list of future articles
The more you blog it, you’ll have more ideas. Whatever you do, all your conversations, every book, article or blog you will read a source for your blog. I have a long list of ideas and links that I found and I want to share.Most of them never become blog posts, but if I’m stuck or need inspiration, I still have my list!
Ya-graphic: This item may be linked to the second. Articles emerge from ideas gathered on a blank page. We shall see later write several articles in advance is not necessarily the best solution.
4. Write several articles in one gulp
Many bloggers have used this strategy of time management. Maybe you have only one hour a week to work on your blog. In that case take your laptop at home, before your coffee, and write a series of articles.
Set the publication of articles about one to two weeks. All blog platforms (or blogging software like WordPress, etc..) You can schedule your blog posts.
Ya-graphic: The blog is a dynamic tool. It allows you to react to an event spontaneously. Include items in advance is good, but just only those items programmed do not necessarily provide the expected traffic. Depending on the type of market in which your company your items will coincide with the current trend. You can provide items far in advance, but they will still need some changes if necessary.
5. Invite bloggers to create articles on your blog
From time to time if you’re pressed for time, ask someone to help you. Depending on the purpose and objectives of your blog, the voices of others can be a very good contribution in what you do. Once a month, for example, you could put forward ideas from other members of your team, your suppliers, colleagues and opinion leaders in your industry.
If you’re the only blogger to your blog, I suggest you visit this great service, Blogger LinkUp. You will find guest bloggers (guest bloggers). Submit a request for what you want and the people who write on this subject will respond and provide content for your blog. You can specify whether you want only the original content, ie content that has never been published on another website / blog.
Ya-graphic: It is always useful to have several opinions and thoughts on a blog. A similar view can imprison your blog in the weariness of your readers. Working on many a blog is a good idea (collaborative blog). If only you blog why not invite specialists in your area to come and talk to them and their work? They will provide the relevant content. The interviews are also interesting, perhaps more interesting because in a way you steer your guest with your own questions.
6. Submit Interviews
Finally, another great way to create content fast is offering interviews. It could be a weekly or monthly as you might notice in your editorial calendar.
12-20 Identify individuals who have written books on your topic. Prepare a written interview five to seven questions and invite them to answer, then post the interview on your blog. All will not take the time to answer your questions, but some will.
Tell them that this interview will give them … exposure to your audience and links to their blog, website or book for example. I do not know any writers who refuse more readers and visibility for their book! What do you get through these interviews? Content that you do not create, which will place you as a serious source to your readers.
Remember to record the interviews in your schedule for writing – either weekly or monthly – depending on the pace of publication you have chosen.
It is a model that may or may not work for your business and your schedule. You will need to develop a calendar in order to maintain an active blog.
Post two to three times semainede so that your blog remains fresh and relevant. Take a few hours a week in the creation of content that can make your blog live 24/24h and 7 / 7 d. This will be profitable for much moretraffic, more prospects and more opportunities for your business.
These are some tips to save time and be more effective in the management of your blog. I know there are many more and it would be a great pleasure for me to know how I could help you.