Now Google is +1 feature for sites and blogs. The function is quite simple, you glue a small piece of code and so can your visitors vote +1 on the page.

Social search has been under discussion long and the idea is that if your friends like something, do you think of it. There have been those who speculated that up with all their data could knock out Google in the future as Google is too tied to its link algorithm. So far this appears not to have made up a further approach in the search and it’s probably unreasonable to believe that they would have a chance.

It remains unclear what the +1 will fill the function of the search results and so far the effect is limited to when you are logged. It was in itself also search history in the past but even today when it rolled out in the global search results is search history effect on the total traffic is low. It can make a big difference for a single user, but overall we have not been measured no differences before and after global history. Our assessment is that the same will apply to +1 in the foreseeable future.

The Google Share Button is a handy extension for the social networks: if you want to show to friends without detours found on the internet videos and other content can use this Google Share, provided you have installed Google Chrome as a browser.

Google Share use is as simple as the other extensions of Google Chrome, the browser, the Internet search engine .The benefits of the Google share buttons are located primarily in the direct linkage with the major social network sites such as, of course, Facebook , MySpace and Twitter: What is with its online search is, can his friends pass on, without side-to- side, window to window or tab tab to jump to or have to constantly, and logout.The extension makes it easy to use and Google share pictures, videos, music, blog entries, tweets, and much more fully able to share.

Google Share use: This is how it is!

• Installing the browser: Before you can use Google at all share, you must first install the Google Chrome browser. For this purpose, you download the latest version and launch the installation wizard.
• Extensions: Google Chrome extensions can be found under the extensions for the web browser. This one can browse or go directly to the performances, where you can see the button as a Google button “Report” will.
• Install: “Install” Clicking the button adds the selected extension, including the icon that appears next to the address line to.
• Use: To now use Google to share, you just go to any web page and press the button.
• Choose: Now seeks to turn out the social-networking site, on which one wants to share the find. Currently, 68 different sites are supported.
• Tell: Simply click on the selected network page and immediately, the website will automatically appear there, be it at Digg, Yahoo Mail, Blogger, Hotmail, Delicious, Stumble Upon, or all the others.
• Support: The Share Button Google supports 42 languages, Google Reader and several other software solutions.

Google has recently introduced the map results in a significantly higher share of search results compared to previously. To some extent I still feel like an experiment by Google. What kind of mapping results is shown and if it all appears always changing. What however is clear is that the survey results have a major impact on how the clicks in the search results are distributed.

In a lot of Swedish keywords are now some form of mapping results as part of the search results. Above all, this local search. Map profit takes a great deal of space and attention in the search results which of course means that the clicks are distributed differently than without a map results. Whether the search results will be better or worse by this we leave for another time.

We can present some hard facts on how much it differs in the top ranking in search results with or without a map at the top results. We compare a “nygammalt” survey results that identify the outcome is at the top of the organic results with an example of a newer variant where no organic results presented above the map results.

Our data come from the search results for keyword “hotel Stockholm” where we have for some time had a first place with Pine Berry’s site Stockholmshotell.com which we wrote about earlier here on Sökmotorkonsult.se. What makes this extra keyword appropriate as an example is that it is very competitive on Google Adwords, which means that it is always three paid ads above the organic search results. This make it reasonable to assume that an equal share of the search results always choose to click on the paid ads (which is primarily relevant in the scenario when the survey results are not on top). It is also relatively high search volume, which means that the data are more reliable.

We have compared two weeks to identify the top performance by 2 weeks without mapping results at the top. The latter implies that there is no mapping results at all, but that Google has chosen to show some organic search results above the map results.

Both Google and Bing in an interview with Danny Sullivan stated that they use data from Twitter and Facebook to organize search results. It may be that this is the beginning of the growth and then SEOs world around your hat and make sure to go with, this can change any SEO.

When Google’s representative responds to Sullivan’s question about the use Tweets as a signal for a page’s authority, the answer is crystal clear:

Yes, we do use it as a signal. It Is Used as a signal in our organic and news rankings.

There have long speculated a lot about Google does with Tweets in the algorithm, especially since they bought into the stream of Twitter. Now we have black and white that this is the case, the question is how much. Google, as we know, a long list of factors that influence their search results and on an RT (retweet) means very little in comparison with eg Meta Description, it is perhaps not something you’re going to spend working weeks to get. Among the rapid tests I’ve done of the phenomenon, it is precisely so, it makes little long-term difference even if it may seem that in the short term, it is important.

The most exciting is the social profiles is something that Google will use more of, which sounds unlikely. If Google were to choose to prioritize the Tweets and Faebook approvingly-tions, that will change the search engine optimization substantially and probably create an even greater demands on the combined PR / Social Marketing / SEO.

The formula of the algorithm that ranks results on Google search pages is also well guarded as the recipe for Coca-Cola. But if Coca protection – legitimate – a trade secret is only intended to protect themselves from the competition, Google is different because the stakes are not the same: success or death of a business can depend entirely on its ranking in the results of a search engine.

This “dictatorship” of the algorithm has already upset many, and Google is regularly the object of suspicion and investigation on how to present their research results, which some believe could not be completely neutral.

It is for these reasons that the Attorney General of Texas has opened an investigation following complaints of abuse of dominance. If complainants are not known, the investigation concerns a possible setting before Google’s services or which Google has interests at the expense of competing sites.

An investigation reminiscent of similar cases have recently seen this side of the Atlantic, with particular complaints or eJustice Foundem or Ciao, accusing the search engine to compete unfairly in skewing the results and seriously penalized. See on this subject: Complaints against Google: the reasons for the anger.

Google is certainly a great company, full of great people, offering great service and essential, but sometimes its practices are abhorrent because of their opacity. Of course the clincher is to explain that Google is a private box as another, there is no monopoly, that we may use other methods and other drivers to make themselves known on the web, but these quibbles are disintegrating face the reality of the market: Google is the Web, and a de facto monopoly. You walk with Google or you die, period. And in these circumstances it seems legitimate that the “clients” (or users) are entitled to more transparency, and at the very least, information. Is it normal for example, that any “offense” – often unintentional or committed through inadvertence or lack of knowledge of rules – a site to be penalized, relegated to the depths of the rankings or even blacklisted without its authors are not aware and without having any chance to plead their cause and good faith for a pardon?

If legal proceedings may at least serve for this: either encourage or force Google to ban the arbitrary methods, then cross our fingers that the Prosecutor’s investigation of Texas to run its course.