Google launched not long ago a new service linked to Google Analytics, Benchmarking (Evaluation in Swedish). This means that you can compare your stats with others and then also find out if you are good or bad in relation to other pages in the same or other industries.

How do I enable benchmarking within Google Analytics?

This is easily done in a few steps.

• When you log into your Analytics account, it will pop up a yellow data sharing settings “box on the screen.
• Click the “More data sharing options” in the yellow box.
• Check Now in the second checkbox, “Anonymously with Google products and the benchmarking service”. You can also (if you want) check the first box, “With Google products only”. This means that you will share your data with other Google services such as Adwords or Adsense and then also get access to new services / products that will.

Now that you’ve done this so it may take up to two weeks before you get access to the reports. This is because your site must be categorized and your data will be combined with the existing already held by Google. However, it can go much faster, for example, it took barely two minutes when I signed up for Analytics Benchmarking. Of course, no other research about your information but it is shared completely anonymous.

Why should I do this?
The main advantage of this is that it finally found a simple way to see where you stand still against others in your industry. For example, you can now see if you have more visitors than the average for your industry. Imagine you have a site about electronics and you notice that on Mondays, it’s less crowded than usual during the week. Using Analytics Benchmarking, you can now also see if there is certainty for others in the same industry as well. If the other when there is no slowdown on Mondays so you may need to review the marketing of the home because you miss important visitors.

You can also see if you have a higher bounce rate than your competitors, it would be the case so you can immediately do something about it. It may be that the design of the page needs to be revised or that the information being repeated.

Abstract
Google has released a much awaited tool. By that you can compare yourself against other sites in the same category so you can now more easily detect errors and obstacles that are on your site. Once you make it so you can also fix them either in increasing traffic and getting visitors to stay on the side. In addition to spot trends, industry-wide for long, you can also help plan your investments in marketing as you know when the market is weak or strong.

It has long been a truth that it was easier to take positions with the front page of the site rather than a bottom. There are of course many reasons why it was so important and it is perhaps that it is generally easier to get inbound links to the home than to get deep links. Not long ago changed this to Google chooses, an increasing number of search results pages folded over higher.

It is possible in the current situation only to speculate on what lies behind and why Google chose to make this change. It may have something to do with the update in April / May 2010 as devalued internal links, it could be that Google thinks they have missed the target a bit with it. It would then indicate that it is now valued in the inter-link again.

Another reason may be that Google realized that it places too much emphasis on the domain, something that Matt Cutts confirmed. This would be a step in the direction of reducing the value of exactly the right keywords in your domain, perhaps for the benefit of keywords in the full URL.

If you are working with search engine optimization, this is of course something you have to consider, you should continue to focus on the home page of your important keywords, or maybe you should think about?

Google has recently introduced the map results in a significantly higher share of search results compared to previously. To some extent I still feel like an experiment by Google. What kind of mapping results is shown and if it all appears always changing. What however is clear is that the survey results have a major impact on how the clicks in the search results are distributed.

In a lot of Swedish keywords are now some form of mapping results as part of the search results. Above all, this local search. Map profit takes a great deal of space and attention in the search results which of course means that the clicks are distributed differently than without a map results. Whether the search results will be better or worse by this we leave for another time.

We can present some hard facts on how much it differs in the top ranking in search results with or without a map at the top results. We compare a “nygammalt” survey results that identify the outcome is at the top of the organic results with an example of a newer variant where no organic results presented above the map results.

Our data come from the search results for keyword “hotel Stockholm” where we have for some time had a first place with Pine Berry’s site Stockholmshotell.com which we wrote about earlier here on Sökmotorkonsult.se. What makes this extra keyword appropriate as an example is that it is very competitive on Google Adwords, which means that it is always three paid ads above the organic search results. This make it reasonable to assume that an equal share of the search results always choose to click on the paid ads (which is primarily relevant in the scenario when the survey results are not on top). It is also relatively high search volume, which means that the data are more reliable.

We have compared two weeks to identify the top performance by 2 weeks without mapping results at the top. The latter implies that there is no mapping results at all, but that Google has chosen to show some organic search results above the map results.

Web SEO is an action that is to reference – to mention – the pages of a site. The term “reference” means the act of referring to something in a document – a reference – on which we rely. Reference a site’s designation as a reference. What does being a reference? And how to become? Say that this document – good or bad – is a leader in his field is to affirm that it is authoritative in terms of its value.In sociology, especially in group dynamics, this value is assigned by a group of people.

On the Web, this authority is manifested in the search space engines. The assignment of this value is in the form of hyperlinks. The reference site is a site to which users – Webmasters, bloggers, etc.. – Hyperlink link. There are several techniques to optimize the visibility of the site. Obtaining inbound links – in English backlinks – to the site to reference is not the only criterion referencing.

When we talk about SEO it is hard not to pronounce the word “Google.” The laws referencing highly dependent on search engines, Google’s in particular. Indeed, in France, each month the leader of the research totals more than 90% in units of Web visits compared to its competitors Bing and Yahoo (see Barometer search engines in September 2010). For most business professionals online visibility of the site since Google is a necessity, for others the need is to diversify its sources of traffic, for safety reasons, because nobody is immune

The bloggers do not use the same strategies of content creation. Some do not publish much because of time, others publish several articles a day. Do you think that the frequency of publication is a criterion for creating quality content ? The frequency of crawling your blog by the search engine robots will be high, certainly, but what will happen to the creation of quality content?

What is quality content? This is primarily a single text and not a copy. A text content-rich vocabulary, legible and well written. A text that covers all areas of its sector, its domain, it can be your company, a brand, your business, your passion. This is a text that interests your readers, which gives them reliable information, useful. This is a short text, long time and then, everything depends on the topic. But that’s not all …

On Thursday, June 5, 2010 on Twitter I posted a tweet on the topic of the creation of quality content. Today I propose to translate the page pointed to by this tweet. For each item I add my point of view.

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Myth: I have no time to publish articles

I scan the readers of my blog and asking them questions about their difficulties with their blog. Most people say that their first problem is they do not have the time to write on their blog. Frankly, I think it is a false problem because they use that time to create what is most important to them.

I suggest to reformulate the problem of “I do not have time to write on my blog as “I use my time to my business”. In the context of your business, blogging is a marketing tool.

A corporate blog is one of the best tools you can use to develop your online visibility because it is the vibrant center of your business on the web. The content that you create can be exploited in various ways. This content is a wealth of value to all times of the day. Your time will become a key element of your marketing plan.

I suggest you spend 30 minutes a day minimum, concentrating on your activities blog marketing.

This is not really a lot of time when you think, especially for the return you can get from regular efforts. I know that in your eyes there are other methods of social marketing to work. But keep in mind that the content you create on your blog can be syndicated and thus become a leverage effect on other platforms.

So how will you use your time? I’ll state the obvious: you must program it. That’s how I advise my clients and that is how I manage my time for blogging. Here are six tips on how you can manage your blog articles and publish them effectively.

1. Create a schedule for writing articles

The creation of a timetable for drafting will consist of two parts. The first is to choose times when you feel your creativity is much more fertile, it is usually the case when you feel inspired and productive. For me, it’s morning.

To build content that will be quickly indexed by search engines, I suggest you publish two to three times a week minimum. For example, choose to publish articles on Monday, Wednesday and Friday from 9:00 to 9:30.You will use this time for writing articles.

Need inspiration to write? Here are 13 ideas for inspiration (in English).

Once a week if possible, you will spend 15 more minutes and write a little more detailed articles. Then, two days a week, you spend 30 minutes reading other blogs in your area, please leave some comments if you have something constructive to add. You will not only improve your visibility and your exposure, but you will also increase traffic to your own blog. You’ll be seen as an active person and you will discover your blog to other bloggers and surfers.

I think that here the author sets out important points (frequency of publication, indexing articles, visibility). It advocates a methodical, practical work is essential especially for someone who starts in blogging.

2. Note the topics you treat in your articles

Note in advance the topics that you treat your blog as not to lose valuable time trying to figure out what to write every time.

Make a list of categories of blog that will interest your readers. Take a look at each of your categories and make a list of 5 to 10 cents-categories.

If you have 10 five main categories and respective subcategories, you will have a fifty blog entries at your fingertips. Moreover you can assign a style section to each subject:

• articles that offer tutorials
• items in a list “Top 10″
• articles that offer advice on a product, service, event, etc..
• Articles in the form of case study
• Articles Questions & Answers
• articles that offer an interview

Schedule each subcategory idea of a date in your calendar editor. So you have four months ofstory ideaswithout being confronted with a blank page. Of course, this method is only a guide. Nothing will prevent you from writing articles spontaneously when a news event or a hot topic of your business location.

Ya-graphic: The first thing to do when you have a blog, is knowing what should be published. Got a business? What are your products? Your services? What do you emphasize and why? The author has not explicitly make a brainstorming session, that is to say a display of all the ideas of topics that goes through your head, regardless of the order in which they will be noted. What I found though, ismethodical and structured appearance. The styles are very interesting articles, I usually suggest what the bloggers. Sometimes I make tutorials, articles “Top 10″ studies / surveys and interviews.On Ya-graphic I also propose a lexicon, you may also add to the list.

3. Create your list of future articles

The more you blog it, you’ll have more ideas. Whatever you do, all your conversations, every book, article or blog you will read a source for your blog. I have a long list of ideas and links that I found and I want to share.Most of them never become blog posts, but if I’m stuck or need inspiration, I still have my list!

Ya-graphic: This item may be linked to the second. Articles emerge from ideas gathered on a blank page. We shall see later write several articles in advance is not necessarily the best solution.

4. Write several articles in one gulp

Many bloggers have used this strategy of time management. Maybe you have only one hour a week to work on your blog. In that case take your laptop at home, before your coffee, and write a series of articles.

Set the publication of articles about one to two weeks. All blog platforms (or blogging software like WordPress, etc..) You can schedule your blog posts.

Ya-graphic: The blog is a dynamic tool. It allows you to react to an event spontaneously. Include items in advance is good, but just only those items programmed do not necessarily provide the expected traffic. Depending on the type of market in which your company your items will coincide with the current trend. You can provide items far in advance, but they will still need some changes if necessary.

5. Invite bloggers to create articles on your blog

From time to time if you’re pressed for time, ask someone to help you. Depending on the purpose and objectives of your blog, the voices of others can be a very good contribution in what you do. Once a month, for example, you could put forward ideas from other members of your team, your suppliers, colleagues and opinion leaders in your industry.

If you’re the only blogger to your blog, I suggest you visit this great service, Blogger LinkUp. You will find guest bloggers (guest bloggers). Submit a request for what you want and the people who write on this subject will respond and provide content for your blog. You can specify whether you want only the original content, ie content that has never been published on another website / blog.

Ya-graphic: It is always useful to have several opinions and thoughts on a blog. A similar view can imprison your blog in the weariness of your readers. Working on many a blog is a good idea (collaborative blog). If only you blog why not invite specialists in your area to come and talk to them and their work? They will provide the relevant content. The interviews are also interesting, perhaps more interesting because in a way you steer your guest with your own questions.

6. Submit Interviews

Finally, another great way to create content fast is offering interviews. It could be a weekly or monthly as you might notice in your editorial calendar.

12-20 Identify individuals who have written books on your topic. Prepare a written interview five to seven questions and invite them to answer, then post the interview on your blog. All will not take the time to answer your questions, but some will.

Tell them that this interview will give them … exposure to your audience and links to their blog, website or book for example. I do not know any writers who refuse more readers and visibility for their book! What do you get through these interviews? Content that you do not create, which will place you as a serious source to your readers.

Remember to record the interviews in your schedule for writing – either weekly or monthly – depending on the pace of publication you have chosen.

It is a model that may or may not work for your business and your schedule. You will need to develop a calendar in order to maintain an active blog.

Post two to three times semainede so that your blog remains fresh and relevant. Take a few hours a week in the creation of content that can make your blog live 24/24h and 7 / 7 d. This will be profitable for much moretraffic, more prospects and more opportunities for your business.

These are some tips to save time and be more effective in the management of your blog. I know there are many more and it would be a great pleasure for me to know how I could help you.